First-Party Tracking

What is first-party tracking?

First-party tracking means that Shoplytics is not loaded as a third-party resource, but rather as if Shoplytics were a core feature of your website.

"app.shoplytics.de" will then no longer appear in the browser console, but only "stream.my-domain.de". The result is that many tracking blockers no longer detect Shoplytics, allowing more users to be captured server-side.

Activate first-party tracking:

To do this, you need to log in to your domain provider and create a new DNS entry for your domain...

Type: CNAME

Name: stream

Value: 1p.shoplytics.de

If you use Cloudflare: Enable the "DNS only" option for the entry so that the Cloudflare proxy is not used. Otherwise, tracking will not work properly. The cloud-icon must be grey, NOT ORANGE.

Check whether it works by visiting the "stream." subdomain of your domain a few minutes after creating it. If the entry works, you will see either the error "ERR_CERT_COMMON_NAME_INVALID" or a Cloudflare page. Now all that remains is for a Shoplytics technician to activate first-party tracking for this new subdomain.

Note: With some domain providers, you need to add a period (.) after the name and/or after the value for the entry to work.

As soon as the entry is active, please send an email to data@shoplytics.io. Our technician will activate first-party tracking.