# First-Party Tracking

#### <span class="mw-headline" id="bkmrk-was-ist-first-party--1">What is first-party tracking?</span>

First-party tracking means that Shoplytics is not loaded as a third-party resource, but rather as if Shoplytics were a core feature of your website.

"app.shoplytics.de" will then no longer appear in the browser console, but only "stream.my-domain.de". The result is that many tracking blockers no longer detect Shoplytics, allowing more users to be captured server-side.

#### <span class="mw-headline" id="bkmrk-first-party-tracking-2">Activate first-party tracking:</span>

To do this, you need to log in to your domain provider and create a new DNS entry for your domain...

**Type:** CNAME

**Name:** stream

**Value:** 1p.shoplytics.de

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<strong>Check whether it works</strong> by visiting the "stream." subdomain of your domain a few minutes after creating it. If the entry works, you will see either the error "<strong>ERR_CERT_COMMON_NAME_INVALID</strong>" or a Cloudflare page. Now all that remains is for a Shoplytics technician to activate first-party tracking for this new subdomain.
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Note: With some domain providers, you need to add a period (.) after the name and/or after the value for the entry to work.
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<strong>If you use Cloudflare:</strong> Enable the "DNS only" option for the entry so that the Cloudflare proxy is not used. Otherwise, tracking will not work properly.
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<span style="font-size:larger;">**As soon as the entry is active,** please send an email to data@shoplytics.io. Our technician will activate first-party tracking.</span>