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PrestaShop
Install GTM plugin: Go to plugin In the plugin, enter the Google Tag Manager ID GTM-KK8SCVP Configure all settings as shown in the images: If you do not wish to purchase the GTM plugin, the datalayer can also be provided directly by Shoplytics. However, this...
Jimdo
Open your Jimdo admin interface Click on "Settings" Click on "Edit Head" If something is already present in this "Head area" text field, then as a precaution, first make a backup copy of what is already there 🙂. Copy everything that is already in the code are...
X-Cart
Install the following plugin. This provides the "Ecommerce Datalayer according to Google Standard". The Ecommerce Datalayer delivers the necessary signals for tracking ecommerce events and product details. https://market.x-cart.com/addons/google-tag-manager-c...
BigCommerce
Install the following plugin. This provides the "Ecommerce Data Layer according to Google Standard". The Ecommerce Data Layer delivers the necessary signals for tracking ecommerce events and product details. https://www.bigcommerce.com/apps/tag-manager-suite/...
Custom development / unsupported shop system
In order for Shoplytics to capture ecommerce events in your shop (e.g. view_item, add_to_cart, purchase), the so-called ecommerce data layer is required, which provides information such as product IDs, product categories, prices, revenue, and much more. For th...
What happens after the installation?
A Shoplytics technician will perform a comprehensive tracking check within 48 hours... Tip: It's best to send a short email to data@shoplytics.io as soon as you've integrated Shoplytics into your shop system. That way, the tracking check can take place as earl...
How do I access my Shoplytics account
After you have booked Shoplytics, a Shoplytics account will automatically be created for the email address you entered during the booking. Therefore, when booking multiple Shoplytics instances, make sure to use a different email address for each order. The lin...
First-Party Tracking
What is first-party tracking? First-party tracking means that Shoplytics is not loaded as a third-party resource, but rather as if Shoplytics were a core feature of your website. "app.shoplytics.de" will then no longer appear in the browser console, but only "...
Connect Shoplytics with many other services
Microsoft Ads
To link your Bing advertising account with Shoplytics, please log in to Shoplytics and to Microsoft Ads. Step 1: Enter Tracking ID in Shoplytics In the navigation, click on "Conversions" --> "UET Tag" and copy the displayed Tag ID. You may need to first crea...
TikTok Ads
To connect Shoplytics with your TikTok advertising account, log in to TikTok Ads and go to Events Manager --> datasources Copy the displayed Pixel ID or create a new pixel and then copy the ID. Log in to Shoplytics and go to Other Pixels Here you will find th...
Pinterest Ads
To connect Shoplytics with your Pinterest ad account, log in at https://ads.pinterest.com/ and navigate through the menu to "Conversions" --> Pinterest tag --> Tag health. Copy the displayed tag number. Log in to Shoplytics and go to other pixels Enter the co...
AWIN
To link Shoplytics with AWIN, you need your AWIN Merchant ID (merchant ID). Simply send this merchant ID by email to support@shoplytics.de. We will activate the AWIN integration within a few days.
Microsoft Clarity
By default, we create a new property in Microsoft Clarity during the setup of Shoplytics and invite you to this property. Clarity tracking is therefore automatically active through Shoplytics. However, if you have already used Clarity before and would like to...
Meta Ads / Facebook Ads
Important note: We strongly recommend creating a new pixel rather than connecting your old pixel to Shoplytics. Otherwise, duplicate events and issues with the campaign algorithm may occur. If you are sure that you want to use your old pixel, you can simply sk...
Google Merchant Center
Log in to Google Merchant Center and make sure that the correct merchant profile is selected in the top right. Go to the bottom left to Settings --> Access and services Click the upper "Add person" button and add data@shoplytics.io. For the permissions, you...
Technical issues
Shopify net revenue tracked slightly too low
Why your tracked revenue may differ slightly from your actual net revenue When is this relevant for you? Only if you use Shopify and sell products with different VAT rates — for example, groceries (7%) together with cooking accessories (19%), or books (7%) tog...