First-Party Tracking

What is first-party tracking?

First-party tracking means that Shoplytics is not loaded as a third-party resource, but rather as if Shoplytics were a core feature of your website.

"app.shoplytics.de" will then no longer appear in the browser console, but only "stream.my-domain.de". The result is that many tracking blockers no longer detect Shoplytics, allowing more users to be captured server-side.

Activate first-party tracking:

To do this, you need to log in to your domain provider and create a new DNS entry for your domain...

Type: CNAME

Name: stream

Value: 1p.shoplytics.de

Check whether it works by visiting the "stream." subdomain of your domain a few minutes after creating it. If the entry works, you will see either the error "ERR_CERT_COMMON_NAME_INVALID" or a Cloudflare page. Now all that remains is for a Shoplytics technician to activate first-party tracking for this new subdomain.

Note: With some domain providers, you need to add a period (.) after the name and/or after the value for the entry to work.

If you use Cloudflare: Enable the "DNS only" option for the entry so that the Cloudflare proxy is not used. Otherwise, tracking will not work properly.

As soon as the entry is active, please send an email to data@shoplytics.io. Our technician will activate first-party tracking.